Saturday, October 15, 2005

Apple says "One more thing"

One month ago Steve Jobs, CEO of Apple Computers, introduced the new iPod nano and re-defined the meaning of cool. Within the first days of its launch, many of my peers were already proud owners of this stylish new status symbol.

It is the best player on the market. The integration of flash memory has allowed for a sleeker design that has instantly made the once fashionable iPod mini like a colorful brick. A new version of iTunes was also introduced. More minimalistically designed, it contains changes to the iPod music store, where songs and albums can be reviewed in an "Amazon-like" way. About time, I thought.

Last week Mr Jobs appeared again. Apple followers like myself were awaiting the launch of the new iMac G5 which is to become a digital entertainment hub, but in true Apple fashion there were more surprises in store. "One more thing" said Mr Jobs, and the new iPod video was introduced. With a larger screen and the capability to play video it quickly replaced the iPod nano in attractiveness and capabilities. iTunes was yet again to be upgraded, this time to include a new feature to download music videos and TV shows.

Mind blown. I can't wait to see where this is going.

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